Business of making art

about the business of being an artist

why I do open editions

June 18, 2010  :  Business of making art      
I don't sell my art in limited editions. It's a decision I made when I first started as an artist, and one I stand by. Here's why: First of all, nearly every photographer I admire uses open editions. It's just a natural medium for photographs. Limited ... Read More

making what you love vs what sells

March 22, 2010  :  Business of making art      
The writer Steven Pressfield, author of The Legend of Bagger Vance, recently reflected on how he developed his business model. He drew two circles on a piece of paper, labeling one "Stories I love" and the other "Stores that might sell". Where they overlapped, ... Read More

shut up and make art

March 11, 2010  :  Being an Artist, Business of making art      
Every once and a while I need to remind myself of something important. That the primary job of an artist is... to create art. It's not marketing, social networking, nor applying for shows. My job is to sit in that studio, and sweating out new ... Read More

the challenge of being a creative entrepreneur

March 01, 2010  :  Business of making art      
An excellent interview with a fellow artist/ketubah designer caused me to reflect on my own transition from a full-time creative director at a large corporation to being a full-time artist and entrepreneur. It's tremendously challenging to work for yourself, but that challenge is exactly what ... Read More

New website features: keywords and lightbox

November 18, 2009  :  Business of making art      
If you follow me on Twitter, you'll know that I've been hard at work for the past couple weeks improving my website. I am proud to announce that have just added two new features that I think will greatly enhance both browsing and working with ... Read More

Twitter and artists, part 2

May 22, 2009  :  Business of making art      
Last year, I took a look at Twitter to see if it might work as a marketing tool for my art. And after playing with it for a while, came to the conclusion that ... Read More

An hour of art a day

May 19, 2009  :  Business of making art, family      
There is a factoid that contrary to popular opinion, an artist will only spend 20% of their time actually making art, that the rest of their time is spent running their art business. For me, juggling my ketubah business alongside my oh-so-slow-growing fine art ... Read More

Advertising your art with Google Adwords

May 18, 2009  :  Business of making art      
There is a question on the Art Marketing group on LinkedIn from the painter Jill Rosoff who asked "What kind of success has anyone had using Google Adwords or similar to market their artwork?" Here's my thoughts on this: Advertising through Google Adwords ... Read More

My artwork at the Miraval Resort

March 23, 2009  :  Business of making art      
This fall, the prestigious Miraval Arizona Resort and Spa in Tucson chose a number of my botanical abstracts to grace the lobby of their spa. I am very excited ... Read More

Surviving as an artist in a bad economy

March 05, 2009  :  Business of making art      
Sigh. Money sucks. Well, no, money is fine, just dandy in fact. It's worrying about money that sucks. When I made the decision to become a self-employed artist, I knew that it would mean a lot of work. I was trading a decent, steady income ... Read More

 
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